Click Here
for more articles |
|
|
Are opt-in email lists still valuable in this SPAM age? |
by:
Lois S. |
One ofthings thatintroduction of blogs has done is to causeexodus of sorts from email newsletters or ezines to online publishers simply publishinginformation on their blogs.
It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. ActuallySPAM monster appeared to be slowly squeezinglife out of their online business. To meetSPAM challenge most ISPs have set up SPAM filters that are so powerful that they quite often filter out mail that has been requested, especially mail ofmassive opt-in kind. This has meantincreasing number of bounces and undeliverable mail.
Witharrival of blogs there waseasy way out of all this anxiety. Ezines could easily be posted on blogs and no ISP SPAM filter would touch it. And what is moreemail aspect of feedback was not lost because readers could easily postcomment atblog. The huge advantage over email here was that one could see another readers comment and quickly support or disagree with it. Blogs have actually revolutionized publishingway no other tool has inhistory of mankind.
So have blogs made email newsletters and opt-in email lists obsolete? The answer isfirm “NO”. Nothing would be further fromtruth. Even whenonline publisher delivers their weekly or daily content atblog, what isbest way of sustaining and growing traffic toblog?
Actually even withwebsite, there is no other more effective way of sustaining high traffic than by harvesting email addresses. This is done by offering and email newsletter oremail course of sorts. This builds upvaluable opt-in email list that you can use again and again to direct traffic to your site. You can even sell them something. As internet marketing experts often point out,money is inlist.
This isreason why experts advice affiliates to set up their own sites or blogs to playkey role in their efforts to market their affiliate site. This is simply because it ishuge waste to drive so much traffic to your affiliate site and end up having onlytiny fraction signing up for your affiliate program. By driving traffic through your own site, you haveopportunity to harvest emails and build uphuge, valuable targeted opt-in email list that you can still marketvery same affiliate program to, later. In fact research has clearly shown that most people buy only after several repeated encounters ofsame product or service.
Even withintroduction ofextremely useful blogging tool andchange of business models by many online publishers, opt-in email lists still remainmost valuable online marketing tool.
Aboutauthor:
Aboutauthor: Lois S. isTechnical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience inwebsite hosting industry have provided internet professionals with marketing, product and service ideas for many years.
Circulated by Article Emporium
|
|
