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Do Your Autoresponders Drive Your Customers Crazy? |
by:
Silvia Hartmann |
Writing chained auto-responder messages to sellproduct isgood idea in principle, but in practice it can LOSE you clients just as well if you do not get right.
A chained auto-responder issequence of emails that gets delivered automatically when someone subscribes to this autoresponder.
It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to getclient eventually to click on"buy me now" link formain product that is being promoted.
There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them ongeneral public, and you should see significant increases in your sales.
Problem No. one - No Content Beyond Selling
This is THE most VIOLENTLY annoying class of chained autoresponders - message after message fromsame place, trying to sell you something, in so many different words. YUCK!
What marketers who do not THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.
They can read and write, you know, and they are not IDIOTS.
After two or three repeats, they will immediately delete such messages from their inbox and probably putspam block onsender domain for good measure.
That's not whatmarketeer had in mind, I should wager ...
Problem No. two - Too Little Content
I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.
Once again, look, marketeers!
If you want people to "try"product, you need to give them at leastlittle taste of it.
Don't holdglass withsample wine under their nose, and when they reach out, oops, that'll be $eightsevenfive dollars please ... but we do have"money back" guarantee ...
This is just ANNOYING, it's even dishonourable andangry person does not makegood customer.
Problem No. three - Too Much, Way Too Much ...
I subscribed to another auto-responder teaser mini course justfew days ago, and here,folks in charge had doneoneeightzero' U-turn ontwo points above, most likely because they got it that those content less/content poor efforts do not work to sell more of their product.
In their desire to have it be known how marvellously content packedmain item was, they created this huge long document, of at least twozero, twofive paragraphs forfirst instalment of their chained auto-responder.
Gee.
Now I do not know aboutrest ofplanet, but I am actually quitebusy person and I get STACKS of emails every day.
I try and cut downtime I spent on dealing with email because it does get out of hand, and on this occasion I was into something else anyway.
I took just *one look* atplethora of writing and went, "Oh god, I do not have time for that right now ..." and left it.
Have you ever leftnon-priority email for later ...?
Yeah, you know what I mean.
But then,very next day,twond instalment arrived. I opened it and damn me, there's another REAM of goodness knows what, but now I've missedboat because this is No. two and I haven't read No. one yet!
I hastily closed it, feeling guilty and moved on.
But then, No. three arrived - another book length instalment. I just couldn't handle it anymore.
I deletedlot.
Now that'sterrible shame because there may have been valuable information I never got, andguys who wrote this spend AGES doing it.
So, here are my suggestion for chained auto-responders copy.
one. Head it with, "Busy? Save me! I contain important information!" or words to that effect.
two. Keep it SHORT. Pick out ONE USEFUL thing and just - tell me THAT. So I can glance at it and say, "Hey, that's useful! Cool! Thanks, guys!" When I mean short, I mean anything above three paragraphs is way, way too long forautoresponder email in this day and age.
three. Keep it TOTALLY FOCUSSED onproduct you are selling. I am on autoresponders where you would not begin to guess for allwaffle, testimonials, side tracks and "personal messages" what I am supposed to be BUYING atend ofday!
four. Give peoplechance to keep up. Space your messages three days, do not inundate us. Or better still, test this for yourself. One hell oflot of "internet marketing wisdom" is completely out of date now because it was researched back indays when we got four emailsweek, and not fourteen thousand each. Time has moved on and requires NEW thinking, and different strategies.
My last tip on chained autoresponders is as follows.
Subscribe yourself to OTHER PEOPLE'S efforts.
Don't look at them asmarketeer would, but as though you werehuman being in front of their computer, if you know what I mean by that.
You can learn what pleases and what works, and what doesn't.
Mark out to yourself what you like and use this in your own efforts, and avoid what really turns you off.
Lastly, keep working at your chained autoresponder copy until you have something that really works, and really brings in lots more sales.
They aregreat resource - if handle them right.
Aboutauthor:
Silvia Hartmann isauthor of MindMillion and you can getFREE course, delivered by autoresponder (!),sixzero Second Wealth Creator, at http://mindmillion.com/sixzero/
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