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How To Rake InSales From Your Loyal Opt-In Subscribers for Free |
by:
Matt Callen |
If you're anything like me, you've probably heard itthousand times before, stored it inback of your memory bank, and haven't haddesire to go back there to get it. Well, now'stime to start acting on what I like to call “The Undiscovered Gold Mine.” What I am talking about ismarketing power ofopt-in email list.
But what ismost compelling offer to truly get your visitors to opt-in?
Withoutdoubt...a Free Newsletter is your best bet!
In this lesson, we'll dive deep intoimportance ofwell-written newsletter, its impressive money-making potential, andart of writingprofitable newsletter that your subscribers will eat up like candy!
Email marketing isblessing for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales - for much less than what you'd spend ontraditional direct-marketing campaign. Once you have developed your email list, how do you turn those devoted subscribers into sales? No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to closedeal.
In this lesson, I am going to show you why your site needsnewsletter and how to maximize your sales by using this powerful incentive. Offeringfree newsletter isbest way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, they'll be glad to subscribe to your newsletter. But obviouslysecret is out, and most online businesses are taking full advantage ofpowerful capabilities of this marketing tool. And asresult, there has beenmass of newsletters onInternet full of nonsense and spam - leaving Internet visitors withwary concern about handing over their email addresses to just anyone.
This doesn't, however, mean that you shouldn't start your own newsletter. And it doesn't mean that you've missedboat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Notproblem! Just createnewsletter that people read faithfully, that is considered to bereliable source of quality information, and that attractsconsistent number of opt-in subscribers.
The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hireghost writer to compose your newsletter, butbest way to truly acquirelasting relationship with your customer is by simply “talking” to them.
Nowadays, it's easy to get away with informal conversations with someone you do not know all that well. In fact, many people actually feel more comfortable withfact that you're talking to them likefriend. Don't underestimatepower of this kind of relationship!
If you are communicating onregular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldn't be too surprised about how many of them will actually become devoted customers. Email newsletters are one ofgreat bargains in marketing. They keep your company in front of your customers onregular basis for very little cost.
Newsletters aren't right for every audience - I would not recommend them if you're targetinglocal B-I-N-G-O crowd - but if you're inweb hosting business, there'sgood chance that onezerozero% of your customers and prospects use email, making newslettersgreat tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to fivezero% in sales can be generated from newsletter auto-responder follow-ups! And I am sure you'll also be glad to hear that if used properly, up to onezero% of opt-in subscribers will purchaseproduct being sold. In case you did not get that - it's been reported that...
onezero people out of every onezerozero subscribers will buy!
That's enough to make me want to send out newsletters! But there arefew things that you have to be cautious of when preparing your newsletter. If you want to rake inALL offinancial benefits possible, you need to followtips below. Trust me, there'sart to creatingthriving, profitable newsletter.
There's no doubt about it -free newsletter is your best source of generatinglist of subscribers you can send promotions to infuture! But how should you go about delivering your message to your potential customers without coming off ashuge advertisement billboard? Because so many of us are already overwhelmed bydaily flood of email, your newsletter will need to be much more than just ads for your products. Including informative articles, interviews, or other information may help entice your subscribers to actually open and read your newsletter. Light “plugs” inbody of your newsletter aren'tbad idea, but remember that your subscribers are looking for quality information - notsalesletter…that's what your webpage is for.
To increase your sales and getmost out of your newsletter, we highly recommend followingtips listed below…
§ Registering New Subscribers
When asking visitors to sign up, ask only forinformation you need - perhaps justemail address. Remember, that every additional bit of info you collect is another deterrent to customer signup. People do not like to give away their private information, so do not ask for anything more than what is needed.
Make it easy for subscribers to share your newsletter with others. They can simply forwardmessage, of course, but if you includeexplicit send-to-a-friend link you are giving your customers and subscribersgentle “nudge” to recommend your material to their friends and colleagues.
§ Check out your competition
Every business has competition. Find out what they are doing by researching their product or service. Sign up for their newsletters, and then make yours better than theirs. What could you do better? Is theregap in their service you can fill?
§ Content
The first thing I want to tell you is that “Newsletters must be simple.” You do not want to benext “delete” button in your subscribers email account. People getlot of email. They do not have time to readlot of text. Newsletters must be designed to facilitate scanning, but then again you want to give themopportunity to get“full dose” of what you have to offer. Sobest recommendation is to provide links like “Click Here forFull Report”, or “DiscoverAnswers To Your Problem by Clicking Here”.
Above all, deliver content with real value. We're all flooded by email, and if your users do not perceive your newsletter to be worthwhile, they'll just delete it and move tonext message in their inbox. That's why it's important to track your click-through rates: they're proof that your messages are being read - not just your message views. Also, if you havenewsletter that coverston of topics and starts to get too long, be sure break it into separate newsletters.
§ WriteGood Subject Line
Writing good subject lines is especially important, both to encourage users to opennewsletter, and to distinguishnewsletter from spam. I recommend including some actual content fromindividual newsletter in each subject line, even though it'sdifficult job to write good withinfivezero-sixzero character limit that is imposed by many email services.
§ HTML or plain text?
It's reallymatter of what you think will most appeal to your readers. There really hasn't been much difference as far as which one sellsbest. It truly depends on your target audience. So if in doubt, offer two lists: one in plain text andother in HTML. Then let your subscribers decide which one they want to receive.
§ Let's MakeProfit! Selling to Your Audience
Many people try and sell their product or service directly from their emails. However this is reallyjob of your web site, not your newsletter. The purpose of your email campaigns should be purely to get people to click to your web site. Two ofmost successful ways to do this are
a) A “Single-Topic” Article in Your Newsletter
Createsingle article that describescommon problem that your product solves. BUT, do not necessarily mention your product inarticle but do point out some ofthings to be considered when choosingsolution. Close your article by simply saying something like "To read more about this problem and discover our Tried-and-True solution - Click Here". This link should then direct your opt-in subscribers to you product sales page at which pointuser is already thinking aboutproblem and what to look for insolution. Then, they discover your product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your Newsletter
In each issue of your newsletter, focus on one particular problem that your product solves. But again, do not necessarily mention your product - simply talk about some ofthings to be considered when choosingsolution. Dedicatewhole issue to describing this problem and what to look for insolution. Atend of each issue point them indirection of your product's sales pages. Again bytime they hit your web pages they will be primed and ready to learn how your product solves their problem.
Then, in your next newsletter series, you can incorporate“new” problem that your product also solves. Getpicture? It'sgreat strategy once you gethang of it.
Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, new anti-spam regulations require every marketing email to includeopt-out condition andvalid physical address.
Email newsletters areblessing to small businesses. They aregreat way to generatecredible relationship with your customer, drive subscribers to your site, create demand for your product, and thus skyrocket your sales!
Establishing your credibility iskey to making your product or service attractive to potential customers. But once you've done that, your loyal subscribers will WANT to know more about what you have to say. They'll be extremely receptive to your offers. The most valuable customer isone you already have - right there in your email list.
Be sure to check outnext lesson. You'll be amazed at how easy it is to boost your opt-in mailing list by up to onezero times!
Aboutauthor:
If you likedlesson and want to learn more about building your email list and tapping intoundiscovered gold mine of profit, visit InstantPopOVER.com and get your free copy of seven Days To BuildingBooming Email List right now!
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