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Web Surfers Revolt Against "Pushy" Advertising |
by:
Jim Edwards |
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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AsInternet continues to populate with websites trying to turnbuck, two drastically different schools of thought have developed on how to advertise online - "Push" and "Pull."
"Push" advertising involvesuse of "in-your-face" advertising tactics such as pop-up windows and direct email. "Pull" advertising entails using search engines and posting articles that literally "pull" interested consumers towebsite on their own terms.
As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come outlong-term winners.
"Push" advertising tactics worked inpast because they had not reachedsaturation point. Since not everyone used pop-up windows,site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times fromsame sites.
The cycle of events with online advertising always unfoldssame way. Someone finds something new that works and people immediately jump onbandwagon. Astechnique saturates'Net and loses effectiveness, instead of findingalternative, site owners just do it more!
Result: instead of pop-up windows going away, many site owners just run more pop-up's - more often!
Well, if recent developments indicate anything, they show that consumers have said "enough" to pushy advertising.
AOL, infamous for their pop-up ads, has agreed to cut down onintrusions even though their earnings could useboost right now.
Major ISP (Internet Service Provider) Earthlink even offers"pop-up killer" feature on their new service.
Almost all email programs come with filters to fight unsolicited email and many email add-on services have sprung up to help consumers eliminateunsolicited offers for pornography, business opportunities, and promises of instant riches.
This "anti-spam" sentiment has also causedunintended consequence for legitimate marketers. Many major newsletters have found their emails blocked by spam filters intended to stop unsolicited email. Through no fault of their own, legitimate email marketers have found themselves casualties ofwar on spam.
The future ofInternet lies in "Pull" advertising driven by consumer wants and needs.
The successful Internet companies offuture will invest in search engine promotion and in providing valuable, on-demand information consumers receive only when they ask for it and want it. Whenweb surfer goes to their favorite search engine and enterskeyword phrase "MPthree Player" or "tax advice" that means they are receptive to information on those subjects.
If they readarticle about using vitamins to improve health and clicklink for more information, only then they will they be truly receptive tomarketing message about vitamins.
Consumers have taken back control of Internet!
Not with laws or more regulations, but simply by flexingmuscles of their wallets. By pulling money away from advertisers who annoy them and putting it with those who meet their needs,average web surfer has broughtInternet powers to their knees and will continue to reshapeInternet intoeffective, consumer-driven communications vehicle.
Any site owner who wants to havethriving online business and survivenext year had better take this fact to heart!
Aboutauthor:
Jim Edwards issyndicated newspaper columnist andco-author ofamazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spendingdime on advertising! ==> http://www.turnwordsintotraffic.com
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